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What Is A Trademark?

A trademark is a company’s brand name for its products or services. A trademark can be a word, phrase, symbol, logo, design or any combination thereof. It identifies and distinguishes a single company as the source of origin of a product or service, whether it is food, clothing, entertainment, real estate or financial services.

At the law firm of Gabor & Marotta LLC, our Manhattan trademark attorneys represent industry professionals, businesses and other legal entities in matters related to trademarks, brand names and intellectual property. We provide comprehensive legal counsel that protects our clients’ interests and serves as a solid foundation for business growth.

How Do You Identify A Trademark?

While a company is incorporated under a single legal name in a state like New York or Delaware, it can have many brand names or trademarks for its different products.

For example, a winery may have separate labels for their ultra-premium, premium and table wine categories, each with its own image aimed at a particular consumer base.

Clothing lines often target two separate demographics: one line for the discount family outlets and the other a high-end fashion couture-line, each with different price points and retail outlets.

Our lawyers guide clients through the process of creating a “house brand” and a family of marks with separate images, price points and market appeal for each product or service.

Registering Your Trademark With The USPTO

At our firm, we search and register trademarks. Trademarks can be registered in New York state, but federal registration with the United States Patent and Trademark Office (USPTO) provides broader protection and exclusivity for your company’s name or brands such as:

  • Giving notice to the public of your claim of ownership of the mark
  • Legal presumption of ownership nationwide
  • Ability to record the registration with U.S. customs and border protection services

Trademark registration helps protect your brand from trademark infringement. If infringement does occur, it makes it significantly easier to take effective legal action with a registration in hand.

Providing A Comprehensive, Strategic Plan For Brand Name Protection

At the law firm of Gabor & Marotta LLC, our lawyers provide clients a comprehensive strategic plan for brand name protection. We provide experienced representation in matters involving trademarks, including trademark registration and licensing, opposition proceedings, as well as litigation.

Contact Our New York Attorneys

Whether you own a fledgling business that is just getting started or have a well-established company, we can help protect your brand and address any licensing issues you may have. Contact our trademark lawyers online. You may also call our Manhattan office at 212-349-1200 or our Staten Island office at 646-835-0762 .

For restaurants, vineyards, distilleries and microbreweries, we offer special incentives and on-site visits.